Keywords: moods of each fragrance, link with everyday life

​Production: graphic image

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Lacoste is a true lifestyle brand, including fashion, accessories, and fragrances within its portfolio. Lacoste L.12.12 is a male fragrance collection launched by Lacoste, and the competition was held for its release of new Rouge edition in Spring 2012. The brief was to design and produce two original and arresting visual statements using the iconic Lacoste L.12.12 bottles. One design was to feature all versions of L.12.12 which were Blanc, Rouge, Bleu, and Vert, and the other design was to feature only Blanc, and Rouge. Maximum of 50 bottles for each colour were to be used in the design.

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Nowadays, we hardly live our life without technology and electronic devices such as computer, tablets and mobile phone. Although human and technology seems as if it is something in both extremes, there is even a harmony living with technology in our daily life. It is something familiar, and by taking advantage of it, we can make our life even more unconventional. Shortcut keys are representing each mood of fragrance, as if it will command the person wearing the fragrance to be in each mood.